TO PROVIDE AN INTERACTIVE AND COMFORTABLE WAY FOR PEOPLE TO EXPERIENCE THE BLACK HILLS THROUGH THE USE OF ELECTRIC BIKES.
The Adler’s have a very active, blended, family, consisting of five children that have a large age gap between the oldest and the youngest. With that being said, you can imagine the daily adventures they have. They moved to Custer, SD a couple years ago and settled into their little spot in the woods. They made this decision in order to let their children have a sense of the wild that the world holds. They spend a good portion of their time outside, soaking in all that the Black Hills has to offer them. They came acoss the Mickelson Trail and their younger kids had begged them to ride bikes down the trail. The first trip almost killed them. It was very evident that mom and dad were too out of shape to ride a regular bicycle and keep up with their kids. They started looking into electric bikes to give them the option of having that little extra help when they needed it, or just being able to ride it without assistance, if possible. Then the grandparents were also interested so they could ride with the grandkids. And from there, the idea was born. The idea of being able to provide awesome experiences to all those who wanted to get out and be able to ride with ease and see all the beauty the Black Hills holds, whether it be tourists or locals. Black Hills Power Bikes Rentals and Boutique offer electric bike rentals for those looking for a new experience, or those who have some experience under their belt. The rest of the story of how this family business started is pretty much just logistics. The Adlers hope you enjoy your ride through life as much as they have.
Brit Adler is the owner of Black Hills Power Bikes Rentals and Boutique. She is breaking through the glass ceiling of being a woman business owner in her 30’s, as well as tackling being a mother and wife. Her goals are to build this small business in her local town to help the community experience the outdoors in a new way. She opened the Boutique in front of the shop, giving customers and locals a place to shop the new trends. Her loves raising her kids in a small, tight knit communtiy and instilling in them that they can become and do anything they want in their life with determination, grit, and a little elbow grease.